Saturday, December 3, 2011
Black Friday Rush
I've always wondered what it was like, being a member of the crowds during black friday. Up until this season, I had worked retail for the past 6 years of my life, and was used to seeing the madness from the inside. Watching the customers come in and out, by what seemed to be the thousands, loading up their carts, their bags, and anything they could fit in their arms. I would greet them politely and invite them to take a look at the "big sale." But never had I been one of the lunatics running around like a chicken with my head cut off. This was the year! I finally didn't have to wake up at the butt crack of dawn and haul myself into work jacked up on mountain dew, coffee, and a fake sense of sensibility. This year I was going to wake up at the butt crack of dawn and haul myself into every store I could jacked up on mountain dew, coffee, and a real sense of excitement.
As I watched the news, I watched them interviewing people standing in line as early as 12 hours before the opening of the doors, for the biggest sales day of the year! I wasn't quite committed to being that outrageous, but I was sitting at home, picking out sales, planning my attacks on any major retail store in a 10 mile radius. As midnight approached, I became anxious, wondering... are they still gonna have that movie I want, or the T.V. for my grandma... I was getting sucked into the glitz and glamour marketing advisors put into this day.
As I walked through the doors of Target, I felt a sudden rush of adrenalin. I could feel the energy, I could feel the pandaemonium, it was crazy and I LOVED every second of it! It was then, that I understood. All the marketing, all the advertising, luring the customers to walk through the doors... wasn't about the sales, or getting the best deals. It was about the feeling the customer gets when experiencing the rush.
Shopping for some people is like a drug, always looking for the next fix. It's addicting, and easy to fall into the trap. For me, I don't think I'm going down that path quite yet... but the feeling was undeniably thrilling, yet frightening.