This past thanksgiving break I was out late to eat at a popular restaurant in my home town with my Mother, Father and two older brothers (nuclear family). During our meal I came across a few of my close friends from high school who were participating in consuming some alcoholic beverages in the bar area and invited me over for a drink. I kindly rejected the offer to have a cocktail but went over and talked to them for a few minutes. During our conversation my friend who lives in Chicago purchased a round of drinks for everyone which was very generous for those indulging in the beverages. It is amazing how much more generous people are and the different decisions people make when they are intoxicated. My friends tried to persuade me into a beverage but I told them that we live different lifestyles and reminded them that I attend a university where drinking alcohol was not permitted. As conversation continued, they told me about the activities and some of the things they do at their state schools mostly involving drinking. When I compared their lifestyles, activities and interests to my own, I saw a great difference in our Psychographics. Drinking alcohol is a social environment that no one is oblivious to, but when people are in a restaurant or bar drinking their values and opinions change based on the people that they are around at that point and time as well as their blood alcohol level.