Tuesday, November 29, 2011
On Thanksgiving Day, after I had happily stuffed myself with delicious food (REAL food, not MP food), my sister and I decided we would go see a movie together, and then do our first ever Black Friday experience afterwards since the stores were opening at midnight (and Walmart was ahead of the game as usual by opening at 10pm on Thanksgiving.) Obviously, marketers have been at work, and decided that the consumer would respond well to an earlier opening of stores for Black Friday. Unfortunately, my sister and I fell into that trap. We did some pre-shopping research by looking at the printed ads in the paper and pinpointed some items we were hoping to purchase. Then, when 10:00 came, we happily made our way to Walmart hoping for some good buys.
Unfortunately, my sister and I are obviously novices when it comes to Black Friday shopping. Although we both embody the characteristic of frugality, we have never taken it as far as waiting in line for hours and hours to get "the good deal." The culture of the United States has definitely influenced our consumer habits, whether we realize it or not. As far as uncertainty avoidance goes, one can clearly see the extent to which the U.S. prefers chaos to structure. My sister and I nimbly weaved through the massive crowds in Walmart to try to find what we wanted, but then got literally trapped at the back of the store by shopping carts and rather large people. The fact that U.S. consumers are considered more impulsive, risk oriented, and self-confident than other consumers of the world is also brought out by Black Friday shopping, as shoppers unabashedly push other people to grab the deal they want (I've seen it happen!)
So, needless to say, my sister and I have decided that paying a teeny bit more money is worth the comfort of shopping without fearing for our lives...and there's always Cyber Monday thanks to technological advances in society!