Monday, October 31, 2011
Ever since I got to college, I have LOVED running. I go running in the mornings, on the weekends, in the evenings, and sometimes between classes... especially when I'm a little late. lol One thing I do love more than running however, is buying new running apparel. Shoes, shirts, shorts, socks, you name it, I love it! My favorite store to shop for these kinds of things would be Finish Line. I have bought every pair of shoes from Finish Line for years and no where else. On top of only shopping at Finish Line, I also only purchase Nike. Over the years I have become extremely brand loyal to not only Nike, but also Finish Line. This, slight obsession, began when I purchased my very first pair of Nike Free's. From the moment I put them on, I was sure that I had found the most superior product on the market, as far as running shoes go. I swore from that moment, that I would only run in Free's produced by Nike.
Over the years Nike has produced many new versions of the shoe, and I find myself always going back to the Frees I feel in love with 5 years ago, and begin to fall more and more in love with them. Through the Frees I have discovered Nike to be in the front of my taxonomic category for running apparel and most importantly shoes. To me it is almost a central route when persuading others to purchase Nike products, especially the Free shoe. Nike is the best, because it is the best. I have grown a strong emotional and cognitive attachement to Nike because of its performance, and the way it makes me feel when I wear it. Nike, in mind holds a strong symbolic view to all who wear it and use it. Nike has become the leader in running apparel for me, and has proven itself time and time again.