For those who haven’t seen it. The commercial is based around different events in American history where people have failed or fallen down. The images of the challenger shuttle, our beloved hero Popeye helplessly sinking in water, Evil Kenevil, the Dewey vs. Truman boxing match, and of course how could we forget...Animal House all falling or in despair somehow. Then the commercial cuts to the people getting up and standing ready to fight again. Evil Kenevil gets up from his crash, Dewey gets up and wins the boxing match, Popeye eats some spinach and becomes strong again, the Animal House guys choose to fight and not give up, and a rocket ship shoots successfully into space. The commercial ends with a black screen first reading the words "We All Fall Down", and then "Thank You For Helping Us Get Back Up"...GM. http://www.youtube.com/watch?v=Yr94zStsk8E
The commercial is amazing in my opinion and it combats the problem that some Americans had with the GM brand taking a hand out...because that’s not what men...or Americans do. GM confronted this head on and showed throughout our history we have had heroes and events fail, but what makes us great is our ability to rise up and become better and stronger from it. I think this heartfelt commercial will help GMs brand reputation and strength, as well as their sales down the line as many people will see them as a company trying to get back to their greatness they once had before.