Last night I went to Wal-Mart to pick up some body soap and some other things i needed. As i walked into the soap isle, I was bombarded with all the options i had. I looked at the different bottles, brands that i knew, and lastly smelled a few that looked good to choose.
Visual Effect: I narrowed down my options by bottle design and color, looking for both a strong masculine scent and a subtle lingering smell.
Brand Recognition: I narrowed down further to brands that i knew or had used before (brand trust)
*One bottle made it past this stage that i had never used before, its bottle was gray and had a swooping look to it that attracted my eye.
Product Evaluation: I took the last few and smelled their contents. I chose from the one that smelled the best or that gave off the effect that i wanted.
What I learned?
To make the best decision possible, I should have smelled all of the soaps individually and made my decision based from that. Instead, a time factor was initiated and i knew i had to limit my options by narrowing them down. To do this, I looked first at the bottles that caught my eye. then I looked at the brands that i recognized and lessened it down further. With a smaller group to work with, the final decision was based on scent alone. The scent that was chosen satisfied both my wants and needs for my personal smell and the aroma i wanted to project to others.
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