This is where consumers go to record their consumption experiences and discuss the effects of how consumers are influenced by their environment in ways such as their culture, family, and media. This is an ongoing testimony of why we, as consumers, do the[sometimes crazy] things we do.
Tuesday, October 26, 2010
High Risk Purchasing
One of my most recent purchases was a desktop computer. I was saving up for one all summer and being careful to keep money back every paycheck for it. I had set a budget of around five to six hundred dollars in order to get the one that would satisfy what I wanted and needed for school. The whole summer I looked at magazines and different computer magazines wishing I could get the best one and soon realizing I was a poor college student.
Looking backing on this, the situation at hand was high risk. I was using the Compensatory model: (Product) Attribute-based Decision. The definition of this from Chapter 10 is when brands are compared by attribute, two brands at a time. Looking back I used this by comparing E-machines and HP computers. Don't think I was not thinking about a Mac either, because I would love to have one! Simply didn't even put any thought into the brand of computer because they are too expensive! I was looking for a reliable computer that runs smooth and will last. The main differentiator was price because I don't have much room to budge on that aspect. I reasoned with myself by saying that HP was too expensive and and I could still get great performance from the E-machine that was more affordable. I still had the specs I was looking for and the relief that it wasn't going to blow up a week later because of the high reviews and feedback that I read. It also came with a one year warranty which is always nice to have just in case.
So three months later here I am typing this blog with it and running other programs as well. It runs extremely smooth and I am hoping to acquire Pro Tools 8 to record music here soon too! I am happy with my purchase and I think I will get many great years with this desktop.